13
Days To Go
February 25, 2016
The Ritz-Carlton
Hong Kong

ABOUT


 

 

There’s less than 50 days to go until Media360, where industry heavyweights will gather to discuss how to get ahead in tempestuous times.

Giants from within the industry and inspirational figures from outside will motivate, educate and entertain our exclusive audience on 2016’s newly-introduced main stage. Simultaneously, Campaign Asia will run a number of closed door master-classes, led by industry experts, which will help you navigate through media’s most pressing challenges.

If you would like to join media agency CEOs and CMOs from brands please get in touch using the contact details provided.  We look forward to seeing you all in February 2016.

“With the perfect blend of brands, agencies and media owners, Media360Summit proved to be an integral industry event at which to discuss the business of media.   I wouldn’t miss it for the world.”

Global Communications Planning Director, Geoff Seeley

 

PROGRAMME

If you would like to discuss the content from this year, or make a submission for the 2017 event please contact iain.bell@haymarket.asia 

Main Stage AM

Stream I: Adblocking & Social Media

Stream II: Programmatic & data

Main Stage PM

08:30 Registration and networking coffee
09:00 Campaign Asia’s opening remarks
9:10 What a difference a year makes: The reviews that rocked the media sector
09:50 How did Uber revolutionise transportation and become the world's fastest growing brand?
10:15 Leadership, culture & change
11:40 Agency and owner fireside chat – the CEO perspective
12:10 How can you maximise business potential with the world's 'Next Billion Users'?
12:35 Ethics and sustainability in advertising
14:00 Assessing AdBlocking in a changing world
14:30 Assessing the outlook of social media marketing in 2016
14:00 Fraud and trust in programmatic buying
14:30 Keeping a seat at the table: The power of data management infrastructure in an evolving world
15:30 Delivering winning customer acquisition and retention through strategic product premiumisation
16:00 TVF & Lenovo brand content creator case study
16:30 Media sector debate: The war of science vs art - who's winning?
17:10 How is Disney able to resonate so strongly with its consumers?
17:40 Campaign's closing remarks

2016 SPEAKERS

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Headline Partner

Partners

Supporting Associations

 

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TESTIMONIALS

High - powered event for both content and networking with the industry.
Facebook
I believe the Media360 Festival showcases the best, most senior talent the Industry has to offer. The speakers are of the highest caliber, the topics and content well thought out and the audience engaged and interactive. I look forward to participating in future years.
Accenture Interactive – Media Management
Media360 not only got to the heart of the important issues that affect our business today but more importantly, the true value of this event came from uncovering the insights which can be used to help shape our future.
OmnicomMediaGroup

Media360Summit is the premiere gathering place for media and advertising technology executives looking to keep tabs on key emerging trends and developments

Rocket Fuel

With the perfect blend of brands, agencies and media owners, Media360Summit proved to be an integral industry event at which to discuss the business of media.

Unilever
Media360Asia provides a wonderful snapshot of what’s hot in Asia, and enables speedy networking. Great event!
GlaxoSmithKline
Well paced with quality speakers and opportunities to network
Citigroup
Keeping up to date with trends and sharing insights on best practices.
Anon
Great speakers, good organization, venue and good for networking.
Air Asia
Excellent quality of attendees.
Havas Media Ortega
Content format is very engaging this year, lots of new faces.
PHD
Collection of senior media executives and a recognition of the business of media.
MEC

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INTERVIEWS

Q&A with Google's Karim Temsamani

How do you feel the industry is positioned, ready to head into 2015?
Our industry is in constant evolution. Users started moving from desktop to smartphones a few years ago. Mobile messaging is now poised to overtake social networks in the next year. And Asia is now becoming the center of the world, both from a user and innovation perspective. I don’t think it’s worth thinking about how you are positioned any longer, but rather how quickly you can adapt to the changing consumer landscape....

Interview with Geoff Seeley, Global Communications and Planning Director, Unilever.

As the brand who created one of the most iconic content marketing initiatives, with the Dove Real Beauty “sketches” campaign has it been a daunting process to try and step up from here?

We have always held ambitions to unlock the magic of our brands through iconic marketing and it’s not just Dove Sketches that had the wide acclaim - there are several brands that are doing great work. 2014 saw Unilever as the most awarded advertiser at Cannes, the most effective advertiser with EFFIE...

DataXu Q&A Thought Leader Interview

Where should programmatic buying sit in the wider marketing plan for your clients?
Programmatic marketing has evolved so much from even 2 years ago, when RTB was synonymous with remnant inventory. Now, the technology and advances associated with programmatic have made it a core strategic aspect of any digital marketing plan......

CONTACT US



For speaking opportunities, please contact:
Iain Bell
Senior Conference Producer
Direct: +852 2122 5234  
Email: iain.bell@haymarket.asia
To register as a delegate, please contact:
Clare Tang
Delegate Sales Manager 
Direct: +852 3175 1973  
Email: clare.tang@haymarket.asia
For sponsorship enquiries, please contact:
Nicholas Chan
Head of Revenue – Campaign & PRWeek Asia
Direct: +852 3175 1921
Email: nicholas.chan@haymarket.asia