Keeping Up with India
After China, India’s advertising industry is forecasted to become the second fastest growing in the world. Though traditional media predominates the sector, digital is becoming a force to be reckoned with, growing at 38% a year.
India’s fast growth in digital is thanks to its flourishing e-commerce landscape, video content consumption and high penetration of smartphones. TV players are responding in kind, with almost every company bringing out OTT services. Mobile advertising is growing at a CAGR of 62.5%, reflecting the tastes of mobile-friendly consumers.
Despite this, challenges unique to India remain as the country contends with the slowest regional average Internet speed, low rates of global digital spend and adblocking wars. Media360 India gathers the country’s advertising pioneers to discuss how clients, agencies, publishers and suppliers can streamline their media strategies, maximise reach, and engage with the increasingly tech-savvy consumer.