Keeping Up with India
India is truly at a tipping point, where platforms such as Internet and mobile are driving a new market with all new dynamics. On the other hand, vernacular print is getting stronger by the day and with BARC spinning out rural TV measurement data for the first time ever last year, marketers have given their media expenditures a good shake-up. Further, technology is playing a catalyst in meshing up the media. It is all happening here!
Media360India seeks to take stock of the present and search for sustainable media solutions for long-term growth especially in the unchartered waters of digital services and emerging technologies for both urban and emerging rural markets