Indonesia Speakers

Citra Agus
Indonesia Mobile Exchange
It was after 10 years of experience in the advertising world--ranging from creative to media and strategic planning to digital before Citra decided to move to the other side and joined Nestle as head of marketing communications responsible for all of Nestle's brands.

Soon she was given the mandate of handling the digital transformation for 21 of Nestle's brands as well as training the employees. In 2014, Citra joined Indosat to leads its mobile advertising division, which since spun off to become IMX, Indonesia's first mobile advertising exchange.
Dhiren Amin
Head of Marketing, South East Asia
The Kraft Heinz Company
Ernita Ariestanty
ZenithOptimedia Indonesia
Pierre Beckers
SVP Commercial Functions
Lazada Indonesia
Pierre heads the FMCG category of commercial functions at Lazada Indonesia. He joined the eCommerce major in 2015 as the Head of Commercial Functions, which involved looking after merchandising, retail, sourcing, sales and planning. Before joining Lazada, Pierre has worked with L’Oreal and Amazon too.
Rohini Behl
Marketing Director
Fonterra Brands Indonesia
Rohini is the Marketing Technical Advisor and leadership team member at Fonterra Brands Indonesia. She is responsible for business strategy development, delivery, brand equity, new product development, and developing marketing capability for all of Fonterra brands in Indonesia. Prior to Fonterra, she was the Director Global Marketing at Unilever responsible for crafting innovation for Lifebuoy across 12 categories and eight clusters. She joined Unilever as a Trainee in 1999 and has worked on various categories and brands such as Lakme, Lux, Axe, Lifebuoy, Elle and Fair & Lovely.
SK Biswas
Dentsu Aegis Network, Indonesia
SK Biswas, CEO of Dentsu Aegis Network Group Indonesia, oversees the 12 agency brands employing over 950 employees across creative, digital, media & activation solutions; all operating under a single P&L. Focussed on fostering collaboration, agility and a solution centric approach to brands.

He has over 25 years’ experience in the communications industry, more than half of which are in senior leadership positions in China, ASEAN & Indonesia; managing award winning creative, media, CRM and digital agencies. Awards include Cannes, Agency of the year & Effie.

“Walled Gardens” have led to fragmented, disjointed & “prone to fraud” measurement practices and he strongly advocates brand/campaign centric measurement & accountability practices along with “viewability studies.”

He holds an engineering and MBA degree from Asia’s top institutions and is a visiting faculty to management institutions.

Anwesh Bose
Havas Media Group, Indonesia
Anwesh is a media planning and investment expert with nearly two decades of experience in the advertising and marketing industry. He is currently the CEO of Havas Media Group Indonesia, responsible for managing the two key media brands of the group including Havas Media and Arena Media.

Under his leadership Havas Media Group has grown in scale and profile recording impressive new business momentum and winning many accolades. The agency’s current portfolio includes Danone, LG Electronics, Indosat Ooredoo, AXA, OLX (Berniaga), Hyundai, Garuda Airlines, Philips & Kino among others.

Anwesh was previously the Managing Director of Arena Media Indonesia that topped RECMA’s Profile Ranking and closed the year 2014 by winning a Gold at the prestigious Agency of the Year awards organised by Campaign Asia.

Prior to moving to Indonesia, Anwesh was the Senior Vice President & Business Head at DDB India, where he was responsible for their media and digital business. He has also previously worked as a Chief Growth Officer for Dentsu Media in India. In the course of his career, Anwesh has managed leading brands such as Canon, Honda, Yamaha, Panasonic and FedEx.

Anwesh has been acknowledged as a Future Leader by Impact Magazine and as a NextGen Media Magnate by He is actively involved in industry events and has judged multiple award shows including Festival of Media and Ad Stars.
Duncan Chamberlain
Senior Director, Business Development SEA
The Trade Desk
Duncan Chamberlain is the Senior Director of Business Development at The Trade Desk, a global demand side platform in the $5B real-time bidding industry. In his role at The Trade Desk, Duncan leads the development and management of sales efforts for South East Asia.

Duncan is an AdTech veteran, having previously served as Senior Director of Ad Solutions EMEA &APAC at PubMatic and Senior Operations & Sales positions at NetShelter, Geeknet, Yahoo and BlueLithium.
Italo Gani
Italo Gani is the Co-founder and CEO of ADSKOM, a purchase-intent audience data exchange company with offices in Singapore, Indonesia, India and USA. With over 19 years of Internet business experience in SEA, especially in data-driven business activity makes him broadly known as one of the leading experts in data-driven marketing and financial technology landscape.

He believes in empowering digital marketing industry in SEA and sits on the advisory board of various associations such as APAAM, IDA and IDEA.
Melvin Goo
General Manager
Dharnesh Gordhon
President Director
PT Nestlé Indonesia
Dharnesh Gordhon is currently the President Director of PT Nestlé Indonesia, responsible for overall Nestlé Operations in Indonesia. Additionally he holds board positions in the following companies: Wyeth Nutrition Indonesia, Nestlé Indofood Citarasa Indonesia, and Cereal Partners Indonesia.

Prior to his current position, Dharnesh was the Managing Director and Chief Executive Officer of Nestlé Nigeria Plc as well as the Chairman of Nestle Nigeria Trust Limited. He was also the Executive of the Regional Leadership team for Nestlé Central West Africa Region (2013-2016). He has spent the last decade with the Nestlé Group holding key leadership positions in Africa and South East Asia.
Pradeep Harikrishnan
IPG Mediabrands Indonesia
Pradeep is an accomplished executive with over 25 years of experience in media and market research. Before joining Initiative, Indonesia, in 2003 as Director of Research, he was the Head of Quantitative Research in Research International, India. Pradeep switched over to the media side in 2006 with and managed media buying and planning for Universal McCann and Initiative for five years before being appointed the COO of IPG Mediabrands, Indonesia in 2011. His remit includes overseeing operations, performance and growth of IPG Mediabrands in Indonesia.
Heru Prabowo
Senior Group Head Marcom
Sri Widowati
Country Director
Facebook Indonesia
A passionate brand and people developer, Sri started her career as a marketing trainee in PT Unilever Indonesia where she fell in love with human behaviors and consumer trends. She spent he next 20 years developing brands, creating innovations and communications specializing in beauty. Her last role before Facebook was with the beauty giant L’Oreal as the VP International Marketing for South Asia.
Hari Shankar
MD, Ecselis Asia & Head of Paid Digital Strategy
Havas Asia Pacific
Hari is a digital media marketing veteran with more than 15 years of experience both on the technology platforms/data and analytics side as well as on the business management and commercial side.

Hari was roped in as the the Regional MD for Havas’s performance arm, Ecselis and the Head of Paid Digital Strategy for the group across APAC in January 2016. His key remit is to establish, build and scale the Regional HQ hub in Singapore in addition to scaling up the people,technology and practice capabilities across the region.

In his previous role as the Head of Digital acquisition APAC at PayPal, he set up a strong regional digital acquisition practice, conducted a full-fledged RFP to choose a new digital performance agency partner and deployed processes for technologies and platforms in the Singapore HQ, which led to establishment of a robust, 1st party-led enterprise level digital Paid and Earned acquisition program spanning 12 markets.
Shufen Goh
ShuFen Goh is the co-founder and Principal of R3. With over two decades of experience in the creative industry and with corporate brands, she is a pioneer in advancing the practice of marketing effectiveness through optimization of agency partnerships and measurement, working with companies such as Coca-Cola, Johnson & Johnson, Unilever, Visa and MasterCard.

ShuFen also serves as the President of the Institute of Advertising Singapore, chairperson of the regional APPIES awards, and sits on several boards including Singapore National Gallery, Design Masterplan Committee and the MasterCard Digital & E-Commerce Advisory.
Ruchika Gokarn
PT Potentia HR, Indonesia
Ajay Gupte
Managing Director
MEC Indonesia
Sutanto Hartono
Sutanto Hartono is currently the CEO of Surya Citra Media (SCM) , Tbk., the CEO of Surya Citra Televisi (SCTV) and COO of Elang Mahkota Teknologi (Emtek), Tbk. He is leading the effort to establish SCM leadership in the broadcast industry and aligning strategy to transform the Emtek group to be the dominant player in the content production and digital platform.

Sutanto was with Microsoft as the Country General Manager of PT Microsoft Indonesia. He worked closely with government and business leaders as well as technology influencers to build strong awareness and adoption of Microsoft platform and technologies.

Sutanto joined Microsoft from another Indonesia’s television broadcasting network - Rajawali Citra Televisi Indonesia (RCTI) - where he served as the CEO. Concurrently, he also served as a Director of Media Nusantara Citra – RCTI’s holding company.

Prior to RCTI, Sutanto established Sony Music Entertainment in Indonesia, then becoming the Senior Vice President for South East Asia. Under his leadership, Sony Music established a leadership position within the recording industry in Indonesia. He was also a Senior Associate at Booz Allen & Hamilton, South East Asia. He is a graduate of the University of Notre Dame, Indiana with a Bachelor of Science, Chemical Engineering, and from the University of California, Berkeley, with an MBA in Marketing and Finance.
Nic Jones
Pankaj Khushani
Business Head
Doubleclick Adx (APAC), Google Analytics 360 & Doubleclick Suite Partnerships (SEA), Google
Pankaj is a digital evangelist, programmatic expert and a thought leader in APAC. He is a high performing entrepreneurial executive with over 17 years of experience in Internet, telecom and IT domain. Pankaj has held various leadership positions at Google, Nokia and Airtel. He currently works with Google as Business Head, APAC for DoubleClick Ad Exchange. Prior to that, he was managing DoubleClick Ad Exchange buy-side relationships for SEA, India and Korea. While at Google, he has also managed APAC partnerships for Google Cloud Platform (GCP) and successfully ran the Google’s location platform business (Google Maps & Google Earth) for Asia. He had previously worked with Nokia as APAC Product Lead for ‘Here Maps’, and Bharti Airtel for eight years in various leadership positions.
Heruwianti Rahardjo
Carat, Indonesia
Ruwie has over 18 years experience in the brand advertising, media and digital industry both in Indonesia and SEA. Handled blue chip global brands i.e. Coca Cola, P&G, Samsung, Microsoft, Nokia, Mead Johnson as well as local top brands i.e. BNI, Garuda Indonesia, Indosat Ooredo.

From Digital Leadership for Starcom Mediavest Group Indonesia, Head of Marketing at KASKUS - #1 Community Website in Indonesia, Marketing Director for Futuready – Aegon’s initiative, Country Manager for Wego Travel before joining Carat late last year.
Danish Rahman
Brand Business Unit Director
Danone ELN
Sridhar Reddy
Technical Advisor
TNS Indonesia
Yasir Riaz
Head of Media
Publicis One Indonesia
Anne Ridwan
Oglivy & Mather, Indonesia
Adeline Ausy Setiawan
Managing Director
PT Unilever Enterprises Indonesia
Adeline “Ausy” Setiawan started her career in Unilever Indonesia as a marketing trainee 22 years ago. Today, she is the Managing Director for Unilever Enterprises Indonesia (UEI), a new company established in 2016. UEI was created to be the incubator of nascent categories for Unilever Indonesia (mother company) and to drive this new business growth by dialing up the entrepreneur spirit and start-up mentality.

Ausy is passionate about working and developing brands with a purpose as well as creating meaningful innovative projects. One of the sustainable brands in her portfolio is Pure-It, a water purifier device which helps Indonesians to get easy access for safe-drinking water. Before this, Ausy was Media Director for Unilever Indonesia & SEAA.
Himanshu Shekhar
Mindshare Indonesia & SE Asia
Ranjana Singh
WPP, Indonesia & Vietnam
Ranjana Singh came to JWT Indonesia in 1993 after a stint on the media side of HTA (nee JWT) India and within four years became the business director for the Unilever account.

She moved to Mindshare in 2000 and has worked across categories such as blue chip FMCG brands, consumer goods, telecommunications and IT, banking, pharmaceuticals and retail services. As the Technical Advisor of GroupM Indonesia, Ranjana looked after MindShare, Maxus, MEC, Mediacom and GMC. She is currently the Chair Person for WPP – Indonesia and Vietnam.
Eka Sugiarto
Head of Media, Indonesia & SEAA
Eka Sugiarto has more than 15 years of marketing experience across Unilever, both in the local Indonesian business and within the global organization in brand development. Her category marketing experience covers home care, personal care and refreshments. A chemical engineer with a business degree, she has found her passion in connecting with consumers and exploiting category growth opportunities.

As the Head of Media, Eka strives to make a difference through brand encounters in an ever-dynamic media market and exciting arrays of promising touch points along the consumer journey. Within SEAA, the exponential growth of mobile first consumers excites her even more.
Siska Suryaman
Head of Marketing
Ultra Jaya
Raghavan Srinivasan
Kantar Indonesia - Insights
Graduated in Nuclear Chemical Engineering and an MBA from IIMA, India.

Four decades experience spanning brand communication (Lowe/Lintas), Marketing (Hasbro), ConsumerResearchandconsulting (TNSMode/TNS/Kantar). Entirelyinemergingmarkets–India and SouthAsia; Indonesia and South East Asia. Extensive experience in consumer research for brand building across product fields and business issues.

Developed and adapted methodologies relevant for emerging markets and BoP target groups. Special interest areas are–behavior prediction from attitude measures, trends spotting, and media/touch points effectiveness optimization.

Other interests are in teaching,and catalyzing commercial marketing practices in the social sector.
Jonah Ken Tan
Vice President, SE Asia
In his role as VP, South East Asia at comScore, Jonah Ken Tan leads market development and sales activities across the six key markets in South-East Asia namely Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Prior to comScore, Ken was director, digital sales at Singtel, where he managed the digital sales teams and oversaw the online store and telesales business of Singtel’s consumer division.

In addition, Ken spent a large part of his career developing strategic alliances and managing channel partners in the region for multinational corporations such as PayPal and Cisco Systems. He also built reseller networks for companies like Friendster and Yahoo to grow their digital advertising businesses in Southeast Asia.
Ed Thesiger
Group M, Vietnam & Indonesia
Ed Thesiger served five years in the British Army before taking on various management roles in advertising agencies in London including TBWA, AMV BBDO and Ogilvy & Mather. He was lured to the client side by GlaxoSmithKline, where he was responsible for the global brand communications on their Oral Care business, helping Sensodyne to become the fastest selling toothpaste in the world. He then moved to Asia to take on the role of marketing director South Asia based out of Kuala Lumpur overseeing all GSKs’ consumer healthcare brands.

Thesiger joined GroupM as CEO Indonesia in January 2012 and in February 2016 he took on the additional responsibility of the Vietnam operations. He is also co-chairman of the Mobile Marketing Association in Vietnam.
Hira Triadi
Head-eCommerce at PT
Unilever Indonesia
Hira is an experienced marketer with more than 15 years experience in brand innovation and brand building and working across categories including beverages, hair, laundry and skin care. As of October 2016, she began her new role as Unilever Indonesia’s Head of e-Commerce with the main objective of building a foundation to provide the business with continued exponential growth.
Matt Wiggers
Havas Adwork, Indonesia