Breaking Ground in Indonesia
Indonesian advertising is experiencing dramatic changes. In 2015 91.6% of ad spend was on traditional media, with mobile and digital accounting for 1.2% and 7.3%, respectively. However, it is estimated that by 2019 digital will occupy an incredible 25% of budgets and mobile 15%.
The evolution of Indonesia’s digital landscape is driven largely by the rapid penetration of smartphones where an estimated 85% of people access the web via their phone. Brands and agencies now must develop the technological infrastructure to cope with the demand for mobile content and adopt mobile-first strategies that will effectively engage with consumers.
Media360 Indonesia is an exciting opportunity for leading agencies, brand marketers and the country’s pioneering start-up community to discuss how to utilise technology and play catch up to Indonesia’s savvy consumer.