Press Refresh

Indonesia is fast discarding its tag of being a “literal” media market where the age-old time-tested formulae of creating 30-second ads and placing them on television was enough for clients and agencies to reap profits, till very recently.

Given the country’s meteoric growth in Internet adoption and engagement, powered by smartphones, the winds of disruption have swept across the archipelago and changed the face of media business like everywhere else.

As clients demand newly bundled support across commerce, digital content and media distribution, Media360Indonesia 2018 brings together industry leaders to address the most pressing issues impacting brands such as the changing face of the media agency, digital swamp, new technology, programmatic opportunities, winning moves of local brands, influencer marketing and what is it that CMOs want in the coming year.