Malaysia-Agenda

8:15 am
Registration and networking

9:00 am
Welcome Address

Welcome address by Campaign, and a brief introduction of the format of the conference

Atifa Silk
Brand Director
Campaign Asia-Pacific
9:05am-9:45am
Press reset: ‘Where we play!’

Artificial intelligence, algorithms, ad frauds and accountability… and this is just the letter “A”. New vocabulary every person in the media industry needs to learn… and fast. And then there is an added complexity of digital changing the Indonesian consumer at a pace that is difficult to match. Sameness and playing it safe is no longer an option.

Industry experts take a long-term view of changing face of Indonesian consumers and media agencies with advent of digital and technology and discuss some issues that can no longer be ignored.

Lorraine Capel
CEO
CARAT Malaysia
Eileen Ooi
Head
PHD Malaysia
Dheeraj Raina
GM & Head of strategy
Mindshare Malaysia
Faaez Samadi
Marketing Editor
Campaign Asia
Andreas Vogiatzakis
CEO
Havas Media Group, Malaysia
10:45am-11:15am
Morning refreshments and networking

11:00 am
Client-Agency Relationships: ‘Don’t go to the bed angry!’

The marriage between media agencies and their clients seem to be on the cusp of a break-up. This session will look at the key pain points faced from both sides of the relationship such as procurement, accountability, transparency and discuss solutions and outcomes on how to save the relationship and gaze into the crystal ball to find out how the agencies will look like 10 years from now.

Moderated by a neutral party, clients and agencies sit together to come up with solutions.

Grace Chan
Head, Brand Marketing
Celcom Axiata Berhad
Shufen Goh
Principal
R3
Sheila Shanmugam
Managing Director
m/Six
Amit Sutha
Managing Director
Universal McCann, Malaysia
Angelina Villanueva
Senior General Manager
KFC Brands
9:45 am
Think Tank Topic: Mobile

2017 is expected to be the ‘year of mobile’ in emerging Asia as big platform players, including Google and Facebook, drive the agenda, optimising algorithm to maximise presence. But while more advertisers are expected to get into mobile space, what will it take for media conversations to start with mobile first solutions?

An interactive session where segment experts (nee moderators) list out key challenges facing the industry and then raise some pertinent questions to the audience seeking insights and solutions to some pressing issues.

Manu Menon
Managing Director
Ansible
10:15am
Think Tank: Programmatic

Although programmatic is picking up pace and adoption is growing, most marketers are just scratching the surface. How will data decision-ing, predictive modelling, data-driven real time creatives and mobile first programmatic strategy bring next impetus of growth in programmatic?

An interactive session where segment experts (nee moderators) list out key challenges facing the industry and then raise some pertinent questions to the audience seeking insights and solutions to some pressing issues.

Stan Chew
General Manager
Performics
Robin Bach Kolling
Head of [m]PLATFORM
GroupM Malaysia
11:45 am
Adapt or die: Digital Evolution

Building brands in this connected world requires the clients and their agencies to constantly evolve to secure their place in the future. Two sets of clients and agencies discuss how they have embraced this new change.

Ben Chew
Managing Director
Isobar Malaysia
Faaez Samadi
Marketing Editor
Campaign Asia
Piyee Wong
Head of Media
Publicis One
12:30pm
Networking lunch break

2:30 pm
Afternoon refreshments and networking

1:15 pm
Hard to find... harder to keep: Talent conundrum

Discussions about the need to find, retain and nurture talent that can decipher the new data-driven landscape of the media and then find ways to plug the bleed to deep-pocketed technology majors.

Two media agency heads along-with a leading head-hunter discuss the challenges facing the industry and find some long-term solutions to the talent conundrum.

Chanchal Chakrabarti
Managing Partner APAC/MD Malaysia
Mediacom
Margaret Lim
Managing Director
OMD Malaysia
Jean-Michel Wu
APAC CEO
Grace Blue
1:45 pm
Road-block Ahead: Digital measurement

From the passé research methodologies surrounding typical media discussions to new metrics, such as viewability, brand safety and ad frauds permeating every marketer’s conversation, digital measurement is a top industry issue. Amidst a wave of change that is happening in this part of the world — as well as the chaos and uncertainties — what are the industry’s measurement needs, and solutions, for the future?

Nick Drew
Head of Agency
Google Malaysia
Niall Hogan
Managing Director, South East Asia
Integral Ad Science
David Jeffs
Marketing Sciences Director APAC
Omnicom Media Group
Arshan Saha
President, Asia Pacific
Xaxis
Jonah Ken Tan
Vice President, SE Asia
comScore
2:45 pm
Think Tank Topic: Content

People in Asia Pacific have never been more selective when it comes to the content they are watching. However, the rise in online content viewership in no way has ebbed the popularity of TV. This gives brands an opportunity to connect with consumers on multiple platforms. But are the content producers ready for this challenge?

An interactive session where segment experts (nee moderators) list out key challenges facing the industry and then raise some pertinent questions to the audience seeking insights and solutions to some pressing issues.

Lina Tan
Founder and Managing Director
Red Communications
3:15 pm
Measurement: “The currency converter”

Leave aside cross-media measurement discussions, Malaysia is tackling with two separate currencies in the TV market; Nielsen measuring FTA viewership and Kantar measuring PayTV viewership. The industry is trying to find a way to re-unify the measurement into a single source, but is facing various hurdles including logistics, researcher-broadcaster alignments and cost.

A panel of experts, from all walks of media life, put their heads together to decipher the measurement codes and find solutions to use it for real-time, data-driven marketing.

Nick Burfitt
Managing Director
Kantar Media
Richard Hall
Managing Director
The Nielsen Company
Javed Jafri
Channel Communication Manager Malaysia, Singapore, Myanmar, Cambodia & Laos
Unilever
Girish Menon
CEO
Group M, Malaysia
Bala Pomaleh
CEO
IPG Mediabrands
Chee Weng Yap
President, MSA & CEO
Dentsu Media Malaysia
4:30 pm
Closing remarks