Uncovering Opportunities for Digital in Malaysia
While nearly dominated by traditional media, major change is afoot in Malaysia where digital ad spend grew by 25% in 2015 alone, a quarter of which was on mobile.
Native and online video formats are burgeoning and Malaysian consumer confidence is surging forward. The government is aggressively building the nation’s Internet infrastructure as online and OOH advertising become increasingly commonplace. For a country that estimates 74% of its media spend in 2019 will be allocated to newspaper and TV, the evolving media landscape means enormous opportunities for the digital and advertising industry.
It is in this environment that Campaign launches Media360 Malaysia. Leaders from agencies, brands and pioneering tech companies will gather to discuss the growth of location-based advertising, e-commerce and data-driven targeting, and much more.