23 May 2017
Grand Millennium Hotel Kuala Lumpur

Uncovering Opportunities for Digital in Malaysia

Malaysia is a rare country where print still accounts for the largest advertising spends. That said the gap is closing fast with digital spends projected to overtake TV by 2019 and print by 2020. Balancing between the old and the new, while keeping in mind the media consumption habits and preferences of an immensely diverse Malaysian audience, is just one of the many challenges marketers and their media agencies face today.

Media360Malaysia seeks to take stock of the present and search for sustainable media solutions for long-term growth especially in unchartered waters of digital services and emerging technologies.

Agenda

8:15 am
Registration and networking

9:00 am
Welcome Address

Welcome address by Campaign, and a brief introduction of the format of the conference

9:05am
Press reset: ‘Where we play!’

Artificial intelligence, algorithms, ad frauds and accountability… and this is just the letter “A”. New vocabulary every person in the media industry needs to learn… and fast.

Industry experts take a long-term view of changing face of media agencies with advent of digital and technology and discuss some issues that can no longer be ignored.

9:45 am
Think Tank Topic: Mobile

2017 is expected to be the ‘year of mobile’ in emerging Asia as big platform players, including Google and Facebook, drive the agenda, optimising algorithm to maximise presence. But while more advertisers are expected to get into mobile space, what will it take for media conversations to start with mobile first solutions?

An interactive session where segment experts (nee moderators) list out key challenges facing the industry and then raise some pertinent questions to the audience seeking insights and solutions to some pressing issues.

10:15am
Think Tank: Programmatic

Although programmatic is picking up pace and adoption is growing, most marketers are just scratching the surface. How will data decision-ing, predictive modelling, data-driven real time creatives and mobile first programmatic strategy bring next impetus of growth in programmatic?

An interactive session where segment experts (nee moderators) list out key challenges facing the industry and then raise some pertinent questions to the audience seeking insights and solutions to some pressing issues.

10:45 am
Morning refreshments and networking

11:00 am
Client-Agency Relationships: ‘Don’t go to the bed angry!’

The marriage between media agencies and their clients seem to be on the cusp of the break-up with promiscuous relationships, talks of transparency and demands of lower media costs driven by procurement. A panel discussion with four agency heads with some key clients looking for a common meeting ground.

11:45 am
Adapt or die: Digital Evolution

Building brands in this connected world requires the clients and their agencies to constantly evolve to secure their place in the future. Two sets of clients and agencies discuss how they have embraced this new change.

12:30pm
Networking lunch break

1:15 pm
Hard to find... harder to keep: Talent conundrum

Discussions about the need to find, retain and nurture talent that can decipher the new data-driven landscape of the media and then find ways to plug the bleed to deep-pocketed technology majors.

Two media agency heads along-with a leading head-hunter discuss the challenges facing the industry and find some long-term solutions to the talent conundrum.

1:45 pm
Road-block Ahead: Digital measurement

From the passé research methodologies surrounding typical media discussions to new metrics, such as viewability, brand safety and ad frauds permeating every marketer’s conversation, digital measurement is a top industry issue. Amidst a wave of change that is happening in this part of the world — as well as the chaos and uncertainties — what are the industry’s measurement needs, and solutions, for the future?

2:30 pm
Afternoon refreshments and networking

2:45 pm
Think Tank Topic: Content

People in Asia Pacific have never been more selective when it comes to the content they are watching. However, the rise in online content viewership in no way has ebbed the popularity of TV. This gives brands an opportunity to connect with consumers on multiple platforms. But are the content producers ready for this challenge?

An interactive session where segment experts (nee moderators) list out key challenges facing the industry and then raise some pertinent questions to the audience seeking insights and solutions to some pressing issues.

3:15 pm
Measurement: “The currency converter”

Leave aside cross-media measurement discussions, Malaysia is tackling with two separate currencies in the TV market; Nielsen measuring FTA viewership and Kantar measuring PayTV viewership. The industry is trying to find a way to re-unify the measurement into a single source, but is facing various hurdles including logistics, researcher-broadcaster alignments and cost.

A panel of experts, from all walks of media life, put their heads together to decipher the measurement codes and find solutions to use it for real-time, data-driven marketing.

4:00 pm
Closing remarks

Speakers

Headline Sponsors

Partners

Contact Us

Speaking Opportunities

Nick West, Event Director
nick.west@haymarket.asia
+852 3175 1985

Sponsorship

Steve Marshall, Commercial Director
steve.marshall@haymarket.asia
+852 3175 1991

Venue Address

Grand Millennium Hotel Kuala Lumpur
Millennium Ballroom, Level 2
160 Jalan Bukit Bintang, Malaysia 55100