Uncovering Opportunities for Digital in Malaysia
Malaysia is a rare country where print still accounts for the largest advertising spends. That said the gap is closing fast with digital spends projected to overtake TV by 2019 and print by 2020. Balancing between the old and the new, while keeping in mind the media consumption habits and preferences of an immensely diverse Malaysian audience, is just one of the many challenges marketers and their media agencies face today.
Media360Malaysia seeks to take stock of the present and search for sustainable media solutions for long-term growth especially in unchartered waters of digital services and emerging technologies.