South East Asia's “Social Nation”
Filipino media, despite referring to itself as the freest in Asia, has often been in the shadow of its Southeast Asian neighbours. Traditional media still dominates the Philippines with 47 daily newspapers reaching a combined circulation of 4.7 million readers and TV and radio remaining stable, if not growing, for last few years across all generations.
With Internet penetration, social media consumption and digital ad spend on the rise each year, the Philippines is rapidly growing into a “social nation”, with a young and vibrant population driving change in this sector to make the country a leader in mobile and digital technology. Home to 33 million Internet users, the Philippines is now the second highest in Southeast Asia and 6th across Asia.
Media360 Philippines promises to bring together top agencies, brands, and publishers to discuss how advertisers can engage with the modernised Filipino consumer, while strengthening their strategies in the more traditional areas of media.